Brownes/Channel 9 Cricket Competition

Running a competition is a great way to build audience interest as well as collecting demographic information from your callers. In December 2003, Channel 9 and Brownes ran a competition that generated more than 3000 entries nation-wide. To win a trip for 4 to the cricket final at the MCG in Melbourne, callers were asked to enter the milk type purchased and the expiry date, followed by their details to be in the draw.

As in the Brownes/Channel 9 cricket competition, you could prompt entrants to supply alternate information about themselves, from their age and favourite TV show, to occupation and most desired holiday destination. Collecting information in this manner will provide you with invaluable market research data as well as revenue from call entries.

As an alternate option for your 1900 phone competition, you may also use SMS to collect entries. Premium SMS numbers can collect revenue just like a 190 number. For further information on hosting 190 competitions, please contact ActiveCall.